How it Works

The key to a successful YouTube Partnership program starts with foundational exploration of your brand offerings, understanding the audience you want to reach most and what KPI goals will drive the partnerships strategy.

YouTube Partnerships is all about finding the right match. We analyze and develop a “Dream Roster” of YouTubers to target for your brand. From there we tailor an outreach strategy to begin building these relationships and ultimately form the partnerships for your brand.

With campaign foundations and the partnerships in place, we then do all the heavy lifting on creative output. Collaborating with our YouTuber partners and the brand to build kick-ass messaging that is poised to inspire customer action and crush the KPI goals.

By this stage, initial YouTube Partnerships are activated! Extracting the learnings and optimization opportunities becomes the focus so we can implement a continous on-going YouTube Partnership strategy that brings not only immediate, but also long-term ROI.