Partnering with a YouTuber is one of the most effective ways for your business to reach a new and engaged audience that is targeting your brand’s specific niche.
YouTubers are passionate about what they do and the community they serve…Partnering with them brings your brand impressions to a dedicated following of viewers who are interested in the content they create (and already have built a relationship of trust with!)
Because of this, YouTubers often wield a strong influence empowered by their earned credibility with their subscribers. By partnering with the right YouTuber, you can help your business gain credibility and trust rapidly.
What benefits can you expect when you partner with a YouTuber?
1. Increased brand awareness:
Partnering with a YouTuber will expand brand awareness of your products and services to a targeted engaged audience, awareness is the first step to drive targeted traffic that has higher probability to convert into leads or sales.
2. Targeted marketing:
The targeting ability YouTubers provide is exceptional. YouTube analytics are extremely detailed, so if you are able to ask the right qualifying questions, you’ll be able to match up with a YouTuber who creates content relevant to achieving your brand goals. Through building a roster of YouTubers to work with, brands can effectively market to multiple highly targeted audiences simultaneously.
3. Credibility and trust:
Theres a reason traditional advertising campaigns have utilized celebrities in their campaigns. Familiarity with a personality just brings a natural association to trust. Brands can use a similar strategy to earn credibility and trust with their audience through YouTubers. The big advantage a YouTuber provides over the traditional ad is that the YouTubers audience is more qualified and specific than the broad audiences found on traditional mediums.
4. Engaged audience:
YouTubers have a dedicated and engaged audience, which means that if you partner with a YouTuber, you have the opportunity to reach a group of people who are already interested in the content they create. This can be especially effective if you are able to collaborate on a project or product launch.
5. Creative opportunities:
Most YouTubers are highly creative people. Partnering with a YouTuber can expand your messaging, imagery and provide unique identity in the marketplace unlike more traditional marketing campaigns that might stay aligned to more conservative, typical approaches. Brands can work with YouTubers to come up with unique ideas and approaches to promotion that are cutting edge…leading with new creativity that serves your target audience on a deeper level!
Overall, it’s pretty clear that partnering with a YouTuber has great benefits brands should take advantage of asap! Your entire marketing strategy doesn’t need to be invested in YouTubers alone, but it is a proven way to reach a new and engaged audience, increase brand awareness and credibility, and tap into creative marketing opportunities…give it a try and if you need help getting started, book a strategy session today to get help creating a strategic plan of attack.