Ad Spend: Podcast or YouTube?

Ad Spend: Podcast or YouTube?

In the world of digital brand partnerships, there are two giants: Podcast and YouTube.  But as a partnerships manager, where do you decide where to channel your ad spend to: 1) achieve high ROI and 2) build long-term partnerships?  The answer: YouTube Why? Let’s...
YouTube: The Modern TV

YouTube: The Modern TV

Youtube started in 2005. Within 15 years, the site saw exponential growth with:  Global scale: 2 billion monthly users (25%+ of global population) Youth attention: 81% reach in United States: 15-25 year olds Consistent Visitors: Each daily visitor averaging...